多益聽力技巧!廣告題多益準備要領

TOEIC多益準備好罩 2020/02/25 人氣(1262)

廣告是TOEIC多益第四部分「簡短獨白」(Short Talks)的必考聽力類型。在十個題組中,廣告至少會占一到兩個題組。廣告的內容通常是銷售商品或服務。可是面對各式各樣的商品或服務主題,考生該如何聽懂廣告呢?

廣告結構與常見句型

雖然考生無法預測廣告的主題,或者與這些主題相關的字彙,可是大部分的多益廣告都擁有相同的結構,而且某些句型經常出現在廣告中。藉由熟悉這些結構與句型,考生可以更容易聽懂廣告的重點,也更容易回答聽力理解題。

讓我們用以下的範例,分析廣告的結構與常見句型。

Do you suffer from splitting headaches? Flexdol is the solution you've been looking for. Flexdol has been a proven solution for a variety of headaches for 15 years. It even helps relieve back, joint, and muscle pain. You can try Flexdol today and take advantage of our special offer. Get two bottles for the price of one. Call our toll-free number 1-800-555-3690 right now to get your free bottle of Flexdol before it's too late. Call now and you don't have to suffer from headache and pain anymore.

大部分的廣告都有以下的要素。

1. 開頭亮點:廣告開場經常利用一或兩個問題,吸引聽眾的注意力,並且喚醒聽眾的需求。
2. 產品特色:聽眾產生興趣後,廣告會說明產品或服務的特色、優勢、益處。
3. 促銷活動:廣告經常會說明在某個有限期間內,消費者可用優惠價格購買商品或服務,以刺激消費者購買意願。
4. 請求行動:廣告結尾經常請消費者把握時間,購買商品或服務,以免錯失機會。

與這四個要素相對應的常見句型如下。

開頭亮點

Do you suffer from splitting headaches?

Are you looking for a weekend getaway?

Thinking of remodeling your store?

產品特色

Flexdol helps relieve back, joint, and muscle pain.

ETC Adult Center offers a variety of non-degree courses.

QuickPay is a service that enables you to accept 120 different currencies.

促銷活動

Get two bottles for the price of one.

King's Bakery is offering a buy one, get one free deal on selected pastries.

Save up to 60% off on women's running shoes.

We offer free delivery on purchases over $300.

請求行動

Call our toll-free number 1-800-555-3690 right now to get your free bottle of Flexdol before it's too late.

Prices have never been so low, so hurry on down.

Sign up today to receive your free G-tech toolkit.

牛刀小試

讓我們利用廣告的結構,將下列句子排序成一個通順的廣告。

a. Cyclone 3500 is the best vacuum on the market now.
b. Cyclone 3500 is available at all major department stores.
c. You'll learn how to keep your home spotless, impressing any visitors.
d. It works on all types of surface, from carpets to tiles to wooden flooring.
e. Time to give your home a good cleaning, but you're tired of your slow vacuum?
f. This month only, if you purchase a Cyclone 3500, we'll sign you up for our home cleaning class.

正確答案是:

Time to give your home a good cleaning, but you're tired of your slow vacuum? Cyclone 3500 is the best vacuum on the market now. It works on all types of surface, from carpets to tiles to wooden flooring. This month only, if you purchase a Cyclone 3500, we'll sign you up for our home cleaning class. You'll learn how to keep your home spotless and impress any visitors. Cyclone 3500 is available at all major department stores.

廣告聽力技巧

Step 1: 閱讀題目,判斷題目所對應的結構要素

讓我們看以下的例題。

1. How long is the sale?
(A) One day
(B) Three days
(C) One week
(D) One month

2. What is on sale?
(A) Furniture
(B) Smartphones
(C) Office supplies
(D) Gardening products

3. What is offered to customers?
(A) Free delivery
(B) Post-sale service
(C) A financing option
(D) A free consultation

第一題問促銷時間多長。雖然結構上屬於促銷活動,可是既然是題組的第一題,考生必須留意答案可能出現在廣告的前半段。第二題問廣告的產品為何,所以考生必須留意開頭亮點以及產品敘述。第三題問顧客可獲得什麼東西,所以考生必須專心聽促銷活動的內容。

Step 2: 利用廣告的句型聽出答案

當考生閱讀過題目,並且利用廣告的結構預測題目資訊可能出現的位置,聽力開始播放後,考生便可以利用上述的廣告句型聽出題目的答案。

讓我們看以上廣告題目的文字稿,句型部分用底線標示。

Thinking of refurnishing your home? There's no better time than now! Visit Emperor Decorium this week and check out our all-time low prices. Our three-day holiday sale ends Sunday at midnight. Prices on desks, chairs, and sofas have been reduced by 40 percent. All bed frames and mattresses are 50 percent off. Nothing will last long at these prices, so hurry on down. We also have a designer on-site who can advise you on what suits your home and your personality – for free. Take advantage of our offer while it lasts.

廣告的開頭亮點是「想要重新佈置你家嗎?」(Thinking of refurnishing your home?),所以考生可以預測這可能是一則家具廣告。第四句提到促銷只有三天,所以第一題選(B)。至於第二題,廣告提到桌子、椅子、沙發等家具,所以答案選(A)。至於第三題,廣告後半提到「我們現場有設計師可以免費建議適合你家與你的家具」(We also have a designer on-site who can advise you on what suits your home and your personality – for free.),所以答案選(D)。

總結

在本篇文章中,我們解釋如何利用廣告的結構與句型,聽懂廣告的內容。希望考生能夠應用在平常的練習與正式的考試中。請持續關注我們的學習文章,一起戰勝多益喔!

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