When it comes to our millennials, free, open or straightforward can certainly be used to describe them, especially their ambition and their determination to get to the top.
Despite their tender age, we've already seen them in some very high places.
Facebook's chief executive, Mark Zuckerberg, turned 28 on Monday.
Later this week, the company he founded -- true millennial -- will go public with a valuation likely to top $100 billion.
Groupon founder and chief executive Andrew Mason is just 31 years old.
Their shares are up 12 percent in New York after the company narrowed its losses.
And delivering a message heard loud and clear, Jon Favreau, Barack Obama's speechwriter -- I could weep at this bit -- is only 30 years old.
Now our millennial, Joe Braidwood, hasn't reached those dizzying heights yet,
but he's doing pretty well for somebody who is just 27.
He's already the chief marketing officer at SwiftKey.
As you're about to see and discover, putting drive and ambition from day one has put him where he is tonight in our Millennials.
From a young age, they've been told they're special. They can achieve whatever they set their mind to.
Now they're taking over the workforce and are already gunning for that corner office. They are the millennials, and this is their earlier years.
Kingston-upon-Thames, a quiet, quaint suburban London town, perfect for growing talent.
It's here we find the childhood home of our millennial, Joe Braidwood.
I was born in May 1985 in St. Thomas's Hospital in central London, which is just across from the Houses of Parliament on the River Thames,
and then lived in Clapham until I was about eight years old before moving to our family home in Kingston, which is where my parents still live.
Joe, when he was a toddler, was very precocious. You know, he would talk to adults as easily as talking to other kids.
He didn't see any boundaries at all. So he was unusual, compared to, say, my generation.
Looking at the home videos, Joe's entrepreneurial spirit is also visible from an early age.
At seven years old, he put on his own magic shows, or as he called it, "Joker Joe's Magic." And he thrived on it, making money with each performance.
I think like all parents, we think Joe's special. But at the same time, I think he's very much a product of his time.
We brought our kids up very differently to the way we were brought up.
We were brought up, you know, to know our place as children and not to want to do what adults do,
which was very different when we were bringing Joe up, that, you know, we encouraged him to go for things that he wanted.
This parental attitude gave Joe free rein to try new things, from tap dancing to building complex Meccano cars, to speaking his mind.
Throughout it all, his father has always been impressed by his son's dedication, ambition and his lack of inhibition.
Joe did a very good essay and it got a very good grade from school, and I was pleased.
And I read his essay, and he had all these quotes from Noam Chomsky,
who, you know, [to] people from my generation, was a kind of revolutionary figure from the hippie era.
And, you know, I said, "Where did you get all this... these quotes from?" -- you know, very relevant to his essay -- and Joe said, "Oh, I e-mailed him."
Today at the ripe age of 27, Joe is proud of his fearlessness. But he also knows his confidence could be misinterpreted.
I don't think I really understood very much about how people view the way that you behave when I was young.
I was quite brattish, I think. But slowly but surely in my teens I figured that out.
Now, as a successful chief marketing officer, Joe is learning that he'll have plenty more to figure out.
But like any proud father, this one believes he'll do just fine.
I think Joe will be successful in future, but that success might not be as linear as we think.
You know, he's changed direction a few times, and I think, you know, he will define success in his own terms.
I think I've always cared a great deal about the things I do and have tried to do as best as I can in everything.
Does that make me an overachiever? I guess it's for other people to say.