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While he's still gaining attention in Asia, in the U.S. Michael Kors is already a household name.
邁可．寇斯在亞洲雖然還在持續吸引關注，但他在美國卻早已是家喻戶曉的人物。

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With his clean, pragmatic, glamorous designs, he successfully tapped into a niche of consumers hungry for easy-to-wear, accessible luxury at a lower cost.
他的設計乾淨俐落、實用又充滿魅力，在渴望平價、好穿又可親的奢侈品消費者利基市場中成功攻佔了一席之地。

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Despite being at the helm of his namesake brand for more than three decades,
儘管他領導自己的同名品牌已經超過三十年，

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it wasn't until his appearance as a judge on the reality TV series Project Runway that he reached new heights in popularity --
卻是在電視實境系列節目《決戰時裝伸展台》擔任評審後才達到名氣新高點——

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a far cry from the 21-year-old fashion school dropout who began his career designing for a small shop in Manhattan.
和那個為曼哈頓一家小店做設計而展開事業的二十一歲時尚學院輟學生已是天壤之別。

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And despite filing for bankruptcy in 1993, the Michael Kors brand has endured, saved by two Hong Kong-based investors.
儘管曾在一九九三年申請破產，Michael Kors 品牌仍熬了過來，由兩名住在香港的投資人出手挽救。

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Today, Kors's clothing, bags and watches are sold in 300 outlets across 85 countries.
現在，寇斯的服裝、提包與手錶遍布八十五個國家、在三百家門市販售。

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And since listing on the New York Stock Exchange in 2011,
此外，二○一一年於紐約證券交易所上市之後，

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Michael Kors has become a billion-dollar company and made the man a billionaire in his own right.
Michael Kors 已成為一家市價上億美元的公司，也使得邁可．寇斯本人成為億萬富翁。

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How have you had to change the way you think about your brand in today's world?
在當今世界裡，你必須怎麼改變你思考自身品牌的方式？

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Well, of course, I think the huge change... you know, when I first started in my business, our idea of, you know, "global" was Canada, you know, the UK.
當然，我認為很大的改變……在我創業之初，我們對「全球」的概念就是加拿大、英國。

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And now... you know, we certainly never thought that there'd be Michael Kors stores everywhere, from Sydney to Kuala Lumpur, to... you know, to here in Shanghai.
現在……我們絕對從來沒想過 Michael Kors 的商店會遍布各地，從雪梨到吉隆坡，還有……在上海這裡。

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But what's happened is the borders really have fallen all around the world as far as fashion.
不過，當前的狀況是，就時尚而言，世界各地的疆界真的已經消失了。

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As far as me changing my process, well, we live in a world now where the weather is inconsistent.
至於我怎麼改變我的做法，這個嘛，我們現在生活的世界是個天氣變化無常的地方。

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In a warm city like Hong Kong, it's overly air-conditioned, so you need a cashmere cardigan, even in the heat.
在炎熱的城市裡，例如香港，由於冷氣太強，所以你就算在熱天裡也需要開襟羊毛衫。

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In a city like Moscow, you walk into a club and women are wearing sandals.
在莫斯科這樣的城市裡，你走進一家俱樂部，會發現裡面的婦女穿著涼鞋。

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So, all of that has made me readjust to thinking about seasonless, things that pack well and things that have versatility.
所以，這一切促使我調整自己的想法，去思考無季節性、容易打包攜帶的衣物，以及具有多用途的產品。

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What advice do you give, be it based on what you've gone through and [or] what you... your experience, do you tell young designers?
根據你的經歷和你……你的經驗，你會對年輕的設計師提出什麼建言？

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Well, I think it's... I think, first off, you have to be smart enough to know who your client is.
嗯，我想這個……我認為，首先你必須要夠聰明，明白自己的客戶是什麼樣的人。

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So I think you've gotta spend time on the streets, in the stores.
所以，我認為你必須花時間待在街頭上和商店裡。

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Don't try to explode and be, you know, explosive quickly.
不要想著暴紅、快速成名。

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Don't you want to have a long-term career?
難道你不想有長遠的事業嗎？

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So, you can build slowly. Don't try to make an enormous collection, you know, your first time up at bat.
你可以慢慢打造。不要急著在第一次登場就搞個龐大的系列。

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Focus on something.
集中在某個重點就好。

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And I think the other thing that's so important is to really... you know, when you realize what it is that you believe and what you love,
我認為還有另外一件很重要的事情，就是真的……你如果體認到自己相信什麼、自己熱愛什麼，

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it has to be something that has longevity.
那個東西必須要可長可久。

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You know, you want it to be able to evolve, but at the same time, you have to have fingerprints.
你要這個東西能發展演進，但同時你也必須要有自己的特色。

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So, if you change season in, season out, no one will have any idea who you are as a designer.
所以，你要是每一季都變來變去，沒有人會曉得你是什麼樣的設計師，

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And it's very confusing to the customer.
這樣會讓消費者感到茫然不解。

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What has been your vision all these years? Has it stayed true to it?
你這麼多年來的理念是什麼？你有沒有忠於自己的理念？

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Well, it's very funny. When I had my anniversary, my 30th anniversary in business, I won the CFDA Lifetime Achievement Award.
說來很有趣，我在創業三十週年那年贏得了美國設計師協會終生成就獎。

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So, suddenly I had to kind of look back at my career and I found the piece that Anna Wintour had written about me for New York magazine,
所以，突然間我得回顧自己的職業生涯，結果我找到了安娜．溫圖在《紐約》雜誌上所寫的一篇關於我的文章，

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and it said, "He plans on keeping his collections understated but glamorous, comfortable but opulent."
裡面寫道：「他打算讓自己的系列保持低調又亮眼、舒適但奢華的特色。」

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I mean, these have been things that have always been a part of my DNA.
我是說，這些特點向來就是我的本質。

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We've never made clothes that we've put down a runway that women wouldn't want to wear.
我們從不在伸展台上展示女性不會想穿的服裝。

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I'm most excited when I see it on the street.
我最興奮的就是在街頭上看見有人穿著我的作品。

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I came from a retail background, so I think I've been pretty consistent.
我有零售業的背景，所以我認為我算是相當始終如一。

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But certainly at the same time, times change.
不過，時代當然也是不斷改變，

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And you have to experiment, try new things. It's a new world.
所以你必須不斷實驗，嘗試新事物。這是個新世界。