WEBVTT 1 00:00:00.319 --> 00:00:08.558 Well, Facebook founder and CEO Mark Zuckerberg is showing off plans to take his site to the next level, including yet another sweeping redesign. 2 00:00:08.956 --> 00:00:13.144 Facebook only just unveiled some major changes to its social networking service this week, 3 00:00:13.434 --> 00:00:19.117 and many of the site's 750 million users have been very vocal about what they don't like. 4 00:00:19.504 --> 00:00:25.822 Well, at Facebook's annual conference in San Francisco, Zuckerberg unveiled the latest feature, called Timeline. 5 00:00:26.200 --> 00:00:34.072 Well, he says it will soon take the place of users' profile page. It looks more like a conventional blog instead of a social networking site. 6 00:00:36.493 --> 00:00:41.151 It's the heart of your Facebook experience completely rethought from the ground up. 7 00:00:42.636 --> 00:00:50.953 So this is the first thing that I want to show you today. We've been working on it all year, and we're calling it Timeline. 8 00:01:00.838 --> 00:01:03.182 Timeline is the story of your life. 9 00:01:05.318 --> 00:01:14.535 Well, Zuckerberg also showed off the new integration between Facebook and the music service Spotify that will allow users to share music with their friends online. 10 00:01:14.944 --> 00:01:18.970 The new look for Facebook will launch within several weeks. 11 00:01:19.542 --> 00:01:27.358 Well John Sutter is a writer/producer at CNN.com who specializes in technical reporting, and he joins us now from Atlanta. 12 00:01:27.734 --> 00:01:29.888 Not a lot of happy customers, are there? 13 00:01:30.437 --> 00:01:33.692 Yeah, any time Facebook makes a change, people sort of flip out on the Internet. 14 00:01:33.754 --> 00:01:37.679 That's sort of a universal every time they do something new. And this is no exception. 15 00:01:37.772 --> 00:01:42.685 You mentioned that earlier this week they unveiled some changes to how their news feed works -- 16 00:01:42.710 --> 00:01:47.129 sort of how they prioritize the stories that you see from your friends on the social network. 17 00:01:47.443 --> 00:01:55.884 And people were fairly in unanimous agreement that this was sort of an annoying thing, that they didn't like how things were being prioritized. 18 00:01:55.949 --> 00:02:03.199 And there was this new feed of sort of real-time updates that moves constantly on the page now, which is new and looks very different. People were upset by that. 19 00:02:03.354 --> 00:02:06.283 So, this Timeline thing, I think it'll take some time to see, 20 00:02:06.609 --> 00:02:09.767 you know, how people react to this in the long term because it hasn't rolled out yet. 21 00:02:09.792 --> 00:02:14.757 Like you mentioned, it's coming out in the coming weeks, but this is a radically different version of Facebook. 22 00:02:14.805 --> 00:02:19.800 They said that this is the biggest update they've have made since 2007 when they launched their developers' platform. 23 00:02:20.423 --> 00:02:23.675 So I think it will be really interesting to see, you know, how people end up using this. 24 00:02:23.704 --> 00:02:27.444 It looks a lot more like a blog page than Facebook has looked in the past. 25 00:02:28.142 --> 00:02:35.615 So with Timeline, what Mark Zuckerberg is saying is that you can tell the story of your whole life on this one page, which is sort of a radical idea. 26 00:02:35.673 --> 00:02:41.319 And he's doing it in sort of two ways. In one way, people sort of curate their own stories going back over time. 27 00:02:41.379 --> 00:02:46.038 And they're arranged by month and by year, going back to when you started using Facebook, 28 00:02:46.189 --> 00:02:48.799 so that's something very new from what's on there now, 29 00:02:48.860 --> 00:02:53.125 which is that you see, you know, maybe what's happened in the last day or so if you go to someone's profile page. 30 00:02:53.309 --> 00:03:00.672 The other thing he's doing is using, you know, computer algorithms to sort of organize what are the most important events in your history, 31 00:03:00.727 --> 00:03:03.332 which is also like a really big deal if you think about it. 32 00:03:03.394 --> 00:03:11.104 You know, Facebook is deciding if, you know, your wedding or engagement or graduation, like, that things are what's important to you going back in time 33 00:03:11.404 --> 00:03:14.330 and sort of helping you arrange this timeline of your life. 34 00:03:14.498 --> 00:03:21.858 So, I think that's a very big deal, and I think that sort of the personal nature of this is why people tend to get so, you know, upset at Facebook when it changes anything, 35 00:03:21.941 --> 00:03:29.334 but that, you know, sort of wave of anger kind of subsides usually after, you know, a few months after Facebook makes these changes.