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Now there are a lot of different coffee choices out there.  

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You've got your espresso, your soy latte, your Frappuccino.

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Every other kind of thing, but now you can drink a cup of joe that's produced in part from the back end of what's sometimes called the cat fox.  

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It's an Indonesian civet, to be exact.  

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David McKenzie examines what is probably the world's strangest brew.

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Rich, dark, full of flavor -- Caffe Rarro, counted as the world's most expensive coffee.  

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Sold at Peter Jones up-market department store in London, it will set you back about $100 a cup.  

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But the store says it's for charity.

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It's causing a stir.

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For more than just the cost.

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The beans themselves are a Blue Mountain blend and a blend from Southeast Asia that's linked to a civet cat.

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Linked to the civet cat?  

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In fact, the cat-like Asian palm civet takes more than a passing interest in this brew.  

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Each bean takes an arduous journey through the animal.  

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The beans are collected, cleaned, roasted and eventually enjoyed by the coffee connoisseurs the world over.

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Excellent.

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Thank you, $100.

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This coffee might not have been digested through the bowels of an Indonesian palm civet, but it costs only a few bucks.  

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They say, though, that for charity and exclusivity, people will line up to buy it.

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We asked some Londoners whether they would pay for the drink with such interesting origins.

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No, it wouldn't interest me because that's dirty. That's foul.

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Uh, no. I'd give the money to charity.  

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I wouldn't consume the coffee.

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What I would do is I'll pay 200 pounds for charity if somebody else drank it.

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We're gonna to make it with a Primadonna...

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Of course. (...which is Delonghi -- yes, of course.)

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But the expert assures me that the Rarro coffee is something you should definitely try... once.

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I think it's something that you will never try again.  

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I think the taste is really great.

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Indeed.  

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Whew, very strong! It's very good.

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So far, they've sold four cups of this stuff since Wednesday.  

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They only have 59 tins left, so hurry.