His incredible performance on court has made him an overnight star of the NBA, but the speed of Jeremy Lin's rise to fame has also been helped by his name,
which as Jeanne Moos reports, is a godsend for headline writers.
In less than two weeks he went from frugally sleeping under the covers on a teammate's couch to the cover of Sports Illustrated.
And the three letters of his last name have become everyone's favorite word game.
It's Linexplicable.
Linsanity.
My symptoms: Linsomnia and Lintestinal blockage.
Winning has become Linning. Headline writers are finding it thrilLin', and citing divine Lintervention.
Shots like this with half a second left in the game sure look divine.
The rhymes trip off the lips of announcers.
Lin to the rim!
Jeremy Lin, cut by two teams, came off the bench and made the hapless New York Knicks winners.
Now Linsanity is inspiring songs. And to top it off, Lin comes across as a really nice guy, a team player.
Can you believe this is happening to you?
No.
He has an economics degree from Harvard and did a parody video telling kids how to get into the Ivy League school.
Step one, get glasses. If you already have glasses, get bigger glasses.
After Lin was seen doing a multistep handshake that includes cupping the eyes to signify thick nerdy glasses,
a few folks starting Linning, just like those Tebowing photo ops, but focusing on the eyes.
And if all the Lin wordplay and the puns are driving you nuts,
too bad -- they're spreading like Linfluenza.
If you have trouble making up your own, there's the Jeremy Lin Word Generator.
Lin plus insult -- Linsult. Lin plus indestructible -- Lindestructable. Lin plus Ninja -- Linja.
Lin himself came up with one.
...Super Lintendo, because I played that growing up.
Director Spike Lee got positively giddy reciting poetry slamming Lin nicknames to the Wall Street Journal.
Jeremy, I move so fast, I must be on RitaLin. Jeremy, stop Asian profiLin.
Stephen Colbert offered Lin an endorsement deal...
...of premium Linoleum tile.
But Lin prefers the basketball court, where he's become a Linderella story kissed not by a prince...
...we couldn't get a stop.
Jeanne Moos, CNN -- Lint -- New York. Get it?