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His incredible performance on court has made him an overnight star of the NBA, but the speed of Jeremy Lin's rise to fame has also been helped by his name, 

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which as Jeanne Moos reports, is a godsend for headline writers.

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In less than two weeks he went from frugally sleeping under the covers on a teammate's couch to the cover of Sports Illustrated. 

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And the three letters of his last name have become everyone's favorite word game.

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It's Linexplicable.

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Linsanity.

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My symptoms: Linsomnia and Lintestinal blockage.

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Winning has become Linning. Headline writers are finding it thrilLin', and citing divine Lintervention. 

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Shots like this with half a second left in the game sure look divine. 

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The rhymes trip off the lips of announcers. 

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Lin to the rim!

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Jeremy Lin, cut by two teams, came off the bench and made the hapless New York Knicks winners.

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Now Linsanity is inspiring songs. And to top it off, Lin comes across as a really nice guy, a team player.

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Can you believe this is happening to you?

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No.

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He has an economics degree from Harvard and did a parody video telling kids how to get into the Ivy League school.

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Step one, get glasses. If you already have glasses, get bigger glasses.

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After Lin was seen doing a multistep handshake that includes cupping the eyes to signify thick nerdy glasses, 

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a few folks starting Linning, just like those Tebowing photo ops, but focusing on the eyes.

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And if all the Lin wordplay and the puns are driving you nuts, 

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too bad -- they're spreading like Linfluenza.

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If you have trouble making up your own, there's the Jeremy Lin Word Generator. 

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Lin plus insult -- Linsult. Lin plus indestructible -- Lindestructable. Lin plus Ninja -- Linja.

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Lin himself came up with one.

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...Super Lintendo, because I played that growing up.

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Director Spike Lee got positively giddy reciting poetry slamming Lin nicknames to the Wall Street Journal.

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Jeremy, I move so fast, I must be on RitaLin. Jeremy, stop Asian profiLin.

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Stephen Colbert offered Lin an endorsement deal...

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...of premium Linoleum tile.

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But Lin prefers the basketball court, where he's become a Linderella story kissed not by a prince...

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...we couldn't get a stop.

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Jeanne Moos, CNN -- Lint -- New York. Get it?