Amazon took the wraps off its newest Kindle on Wednesday, and the Kindle Fire is less of an e-reader and it's more like a tablet. 亞馬遜在週三發表了最新款的 Kindle，這件產品 Kindle Fire 與其說是電子閱讀器，還比較像平板電腦。
It's only available in the U.S. for now, where it will cost just $200, less than half the cost of the cheapest iPad. 這款產品目前只在美國買得到，要價僅僅兩百美元，還不到最便宜 iPad 的半價。
Now Amazon's other Kindles have black-and-white E-Ink screens, 亞馬遜的其他 Kindle 產品採用黑白的電子墨水螢幕，
while this has a color touch screen, making this the first Kindle that can handle movies. 這一款則配備彩色觸控螢幕，是第一台能夠播放電影的 Kindle 產品。
And if you want to see how Amazon is geared up to support the Fire's media playing capabilities, take a look at this. 如果你想了解亞馬遜如何努力支援 Kindle Fire 的媒體播放能力，就看看這個吧。
This is Amazon's homepage. And right here, you'll notice that the first five items are all digital media, from streaming videos to e-books to apps; 這是亞馬遜的首頁。在這裡，你會發現前五個項目都是數位媒體，從串流影片、電子書到應用程式。
all five are accessible with the Kindle Fire. 這五個項目都可用 Kindle Fire 取得。
And it's only underneath that you get to the physical products that Amazon sells, like the books, the toys, or clothes. 再往下看，才會看到亞馬遜販賣的其他實體產品，諸如書本、玩具或服裝。
Now, let's take a closer look now at Amazon's strategy with the Kindle Fire. 我們要進一步看看亞馬遜對於 Kindle Fire 所採取的策略。
I'm joined by our regular contributor here on News Stream, Nick Thompson from The New Yorker. 今天與《新聞串流》現場連線的是我們的定期供稿人，《紐約客》雜誌的尼克‧湯普森。
Nick, good to see you. 尼克，很高興見到你。
Good morning. 早安。
And is the Kindle Fire a sign that Amazon is turning into a retailer of digital goods? Kindle Fire 的推出，是否顯示亞馬遜正逐漸轉型為數位商品的零售商呢？
Absolutely. They see that there's this transitioning happening. 一點也沒錯。他們注意到了這個轉變中的現象。
It's a transition that's been going on for a while, but it's happening much faster now, and they are absolutely making a commitment to it. 這樣的轉變已經持續一段時間，但現在速度加快了不少，而他們絕對有意投入這個領域。
One thing that's very interesting is they're selling the Kindle Fire almost certainly at a loss. 非常有意思的一點是，他們幾乎肯定是虧錢在賣 Kindle Fire。
And they're selling it so that people will buy the Fires for $200 and then start using Amazon services 他們這麼賣，好讓民眾掏出兩百美元購買 Kindle Fire，然後開始使用亞馬遜的服務
-- like downloading music, like watching videos, -- ——例如下載音樂以及觀看影片——
and then they'll get used to doing all those things on Amazon, and those are things they're going to be doing for a long, long time. 這麼一來，民眾就會習慣在亞馬遜做全部這些事，而且這些都是屬於他們長期會做的活動。
And they're very profitable. 這些利潤相當可觀。
If you can sell someone a downloaded song, you can make a lot of money. 如果你能夠賣下載歌曲給人家，就可以賺很多錢。
So, Amazon is going to lose a little bit of money now in order to get a lot of money later. 所以說，亞馬遜打算現在虧點錢，以便日後能夠賺大錢。
Now Nick, let's look at some of the Fire's key specs. They're all over the screen here. 尼克，我們來看 Kindle Fire 若干主要規格，全都列在螢幕這兒了。
I mean, for example, it has a seven-inch screen, eight gigabytes of storage. 舉例來說，它配備了七英寸的螢幕，有八十億位元的儲存容量，
It can access some Android apps through the Amazon app store, but the key -- it's just $200. 也可以透過亞馬遜應用程式商店取得一些安卓系統的應用程式，不過，關鍵在於—它只賣兩百美元。
So Nick, as a media consumer, why would I pick the Kindle Fire over the iPad? 那麼，尼克，身為媒體消費者，我為什麼要選擇 Kindle Fire 而棄 iPad 呢？
Well, the iPad has a few things that the Fire doesn't have. It has a camera. It has GPS. It has larger storage. iPad 有些功能是 Kindle Fire 沒有的。iPad 有照相機，有全球定位系統，有較大的儲存容量。
But the Fire, at 40 percent of the price, is a great deal. 不過，Kindle Fire 的價格只有 iPad 的百分之四十，非常划算。
And if you like Amazon's services and you already have an Amazon account and you can use the Amazon store... 而且，你如果喜歡亞馬遜的服務，而且已經有亞馬遜的帳號，那麼你就可以使用亞馬遜商店……
remember, the Amazon store is much better than the iTunes store for finding things. It has much more data and much better recommendations. 別忘了，亞馬遜商店在找尋商品上比 iTunes 商店好用得多，不但資料豐富許多，商品推薦也好很多。
The other cool thing about the Fire is they made a lot of content deals right at the start. Kindle Fire 另一個吸引人的地方是，亞馬遜從一開始就談妥了許多內容合約。
It took the other tablets a while to start working with publishers of all kinds. 其他的平板電腦花了一段時間才開始和各種發行商合作。
So, the Fire comes immediately with all kinds of, you know, obviously all the movies, but also all sorts of magazines. 所以，Kindle Fire 一出廠就隨即備有各種東西，顯然有全部那些電影，還有各式各樣的雜誌。
My parent company for example, Conde Nast, is available right on the Fire immediately. 譬如我的母公司康泰納仕，在 Kindle Fire 上就馬上看得到。
The New Yorker, where I work -- my favorite magazine -- has a... you know, a version of The New Yorker with, you know, entirely customized for the Fire right at the beginning. 而我所服務的《紐約客》——也是我最喜歡的雜誌——從一開始就專門為 Kindle Fire 製作了一個版本。
So, there's a lot of stuff you want right now. 所以，現在上面已經有很多你想要的東西了。