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Now, five years ago today, iPhone users began to download apps.
五年前的今天，iPhone 的使用者開始下載應用程式。

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It might not seem like much, but the opening of the App Store, it was a milestone, turning handsets from simply being phones into the handheld computers they are today.
那看起來也許不怎麼樣，但 App Store 的啟用可是個里程碑，把手機從單純當作電話變成如今的掌上型電腦。

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Now, first, let's remind you what the iPhone was like when it came out back in 2007.
首先，讓我們來提醒各位 iPhone 以前在二○○七年問世時是什麼樣子。

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No Facebook, no Angry Birds, no Skype, just the basic apps that came with the phone.
沒有臉書，沒有憤怒鳥，沒有 Skype，只有電話搭載的基本應用程式。

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Now, the App Store allowed you to change what your device could do.
然後 App Store 讓你可以改變工具的功能。

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And suddenly your phone wasn't just a phone. It was also a piano, it was a game console, or even a comic book.
突然間你的電話不只是電話了。它也是鋼琴，也是遊戲機，或甚至漫畫書。

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There are now 850,000 apps on Apple's App Store alone.
現在光是蘋果公司的 App Store 就有八十五萬個應用程式。

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And when you combine that with similar services from Google, BlackBerry, Microsoft and more,
如果把那加上谷歌、黑莓、微軟等等類似的服務，

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Gartner says all of these stores will generate $25 billion in sales this year.
顧能顧問公司表示，全部這些商店今年將產生二百五十億美元的銷售額。

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Now, that dwarfs the entire music industry, which made just $16 billion last year.
這讓去年僅有一百六十億美元的整個音樂產業相形見絀。

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And the irony is that none of this would exist if Steve Jobs had his way.
諷刺的是，如果照賈伯斯的意思行事，這一切都不會存在。

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Now, the late Apple CEO's biography says that he initially resisted allowing other people to make apps.
這位已故蘋果公司執行長的傳記提到，原本他抗拒讓別人製作應用程式。

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He didn't want outsiders to create applications for the iPhone that could mess it up, infect it with viruses or pollute its integrity
他不要外人創造 iPhone 的應用程式，因為可能會把 iPhone 弄亂、感染病毒或有損其完整性

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-- proof that Steve Jobs wasn't always right.
——結果證明賈伯斯並非永遠是對的。
