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Breaking news tonight, Apple cofounder Steve Jobs has died. He was just 56 years old, had battled cancer for years. 

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The disease laid waste to his body. We're left, though, with his incredible legacy and his words. Take a few minutes and watch this.

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We shall prevail. 

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Today, for the first time ever, I'd like to let Macintosh speak for itself.

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Hello, I am Macintosh. It sure is great to get out of that bag.

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We think a lot of them are gonna get into the home, but we like to say they're gonna get there through the garage door. 

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People are going to bring them home over the weekend to work on something. 

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Sunday morning, they're not gonna be able to get their kids away from them, and maybe someday they'll even buy a second one to leave at home.

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The strangest thing about Apple is it hasn't had a good consumer product. 

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Here's one of the best consumer brands in the world, and they haven't had a compelling product under $2,000. 

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And the one we introduced today, the iMac, is incredibly sweet. So, I think it's gonna make a big difference.

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Well, this $1,299 product is faster than the fastest Pentium II you can buy. 

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You can go out and buy a 400-megahertz Pentium II, and this thing smokes it. 

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And so, it's amazing. And the market's never had a consumer product this powerful and this cool-looking.

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What is iPod? 

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iPod is an MP3 music player, has CD-quality music, and it plays all of the popular open formats of digital music. 

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But the biggest thing about iPod is it holds 1,000 songs. 

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Now this is a quantum leap because it's your... for most people, it's their entire music library. This is huge. 

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The coolest thing about iPod is that whole... your entire music library fits in your pocket.

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I've got a pocket right here. Now this pocket's been the one that your iPod's gone in traditionally. The iPod and the iPod Mini fit great in there.

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You ever wonder what this pocket's for? I've always wondered that. Well, now we know, because this is the new iPod Nano.

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Today, Apple is going to reinvent the phone. An iPod, a phone and an Internet communicator. An iPod. A phone. 

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Are you getting it? These are not three separate devices. This is one device, and we are calling it iPhone.

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And the question has arisen lately, is there room for a third category of device in the middle, something that's between a laptop and a smart phone? 

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And of course we've pondered this question for years as well. The bar's pretty high.

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In order to really create a new category of devices, those devices are gonna have to be far better at doing some key tasks, and we call it the iPad. 

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And what this device does is extraordinary.

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You can browse the Web with it. It is the best browsing experience you've ever had. 

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It's phenomenal to see a whole Web page right in front of you that you can manipulate with your fingers. 

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It's unbelievably great -- way better than a laptop. Way better than a smart phone.

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For 2010, we're gonna take the biggest leap since the original iPhone. 

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And so today, today we're introducing iPhone 4, the fourth-generation iPhone. Stop me if you've already seen this. 

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Believe me, you ain't seen it. You've got to see this thing in person. It is one of the most beautiful designs you've ever seen. 

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Hey, Johnny! I grew up here in the U.S. with The Jetsons and with Star Trek and communicators and just dreaming about this, 

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you know, dreaming about video calling, and it's real now.

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Good morning. Thanks for coming. Thank you. Thank you. We're going to introduce today iPad 2, the second-generation iPad. 

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It is an all-new design. It is not a tweaked design. It doesn't have marginal improvements. It's a completely new design.

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And the first thing is, it's dramatically faster. 

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One of the most startling things about the iPad 2 is it is dramatically thinner. Not a little bit thinner -- a third thinner. And that is iPad 2.

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As always, I'd also like to thank everyone's families, because they support us and let us do what we love to do. 

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So, thank you very much to our extended families out there who make it possible for us to work our tails off making these great products for you.
