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U.S. National Public Radio has revealed a recipe for the best-selling beverage Coca-Cola,
美國國家公共電台揭露了暢銷飲料可口可樂的配方，

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but not the current version of the drink, which is a trade secret, of course.
但不是當前的版本，目前的版本自然是商業機密。

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NPR revealed what it says is the first recipe, invented in 1886.
國家公共電台聲稱他們揭露的是最早的配方，開發於一八八六年。

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Well, Martin Savidge joins me now from CNN Center to explain.
馬汀‧撒衛吉在CNN電視中心和我連線，說明這項報導。

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So Martin, the trade secret has been revealed.
馬汀，商業機密終於揭開了。

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Well hello, Anna. We'll see about that.
嗨，安娜。我們待會兒再來看看是不是真的。

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You know, when I first heard this story I said, you know, I really don't believe this.
我剛聽到這項消息的時候，心裡想著，我實在不相信。

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I can't believe that the most widely branded soft drink in all the world, their recipe had somehow been published in a newspaper in 1979,
我不相信世界上最廣為人知的非酒精性飲料竟然會任由配方刊登在一九七九年的報紙上，

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which is what this radio program alleged.
但這個電台節目就是這麼宣稱的。

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And it just seemed that it had to be an Internet hoax or that it had to be perhaps an urban myth.
這項消息看起來像是網路騙局或虛妄的傳言。

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So, I started to do some digging, and I went to the first place you should go when you want to look something up. 
於是，我開始調查，並且到了查閱資料應該去的第一個地方。

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I head to the main branch of the Atlanta Library downtown and take a seat.
我到了市區的亞特蘭大圖書館總館，找個位子坐了下來。

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So Doug McCown -- McCown right? -- has decided to help us.
道格‧麥柯恩——麥柯恩對不對？——決定幫助我們。

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He is the reference librarian here, and he's actually found the Atlanta Journal-Constitution from February 18, 1979.
他是這裡的參考圖書館員，幫我們找出了一九七九年二月十八日的《亞特蘭大新聞憲政報》。

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That's the paper and the day where the recipe supposedly was published on page 2-B.
這就是那份報紙。在這一天，據說可口可樂的配方就刊登在2-B頁。

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And sure enough, a quick search finds the story.
果然，快速瀏覽一下就找到了那篇報導。

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So this article that was written by Charles Salter basically talks [about] how the author had an encounter with a gentleman, a pharmacist,
這篇由查爾斯‧沙特撰寫的報導談到作者如何遇到了一個紳士，是個藥劑師。

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who had an old ledger, and in that ledger, supposedly, was the recipe for Coca-Cola.
他有一本老舊的帳簿，帳簿裡就記著這份可能是可口可樂配方的內容。

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And here is a photograph, if I move it over.
我往這邊移過來，可以看到這裡有一張照片。

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And it may not show up too well on camera, but listed here are all the ingredients, supposedly, for Coca-Cola.
在鏡頭上可能看不太清楚，但照片裡列出的這些項目，可能就是可口可樂的所有成分。

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But could that really be the recipe? That led me to my next stop.
但是，這份配方有可能是真的嗎？就這樣，我又來到了第二站。

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Since Atlanta is home to the world headquarters of Coca-Cola,
亞特蘭大既然是可口可樂的全球總部，

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we thought, well, what better place to come to start looking for answers?
我們因此心想，要找答案，那裡不正是最理想的地方嗎？

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Phil, how long have you been a historian with Coca-Cola?
菲爾，你在可口可樂擔任歷史人員已經有多久了？

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I've been here 33 years.
我在這裡已經有三十三年了。

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In a courtyard I meet a man who knows a lot about Coke's past.
在中庭裡，我遇到了一個對可口可樂的過去非常了解的人物。

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Is the secret of Coca-Cola, the recipe, is it here?
可口可樂的秘密配方在這裡嗎？

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Well, it's actually not in our headquarters building. It's actually in a vault in the SunTrust Bank.
實際上不在我們的總部大樓裡，而是保存在太陽信託銀行的保險櫃裡。

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That's in downtown Atlanta, and Phil says only a handful of executives actually know the recipe.
就在亞特蘭大市區。菲爾說，只有少數幾位主管知道配方內容。

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He's very familiar with the 1979 Atlanta Journal article.
他對《亞特蘭大新聞憲政報》在一九七九年刊登的那篇文章非常熟悉。

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Is that the formula for Coca-Cola?
那是可口可樂的配方嗎？

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No, it's not. I mean, the formula for Coca-Cola is probably the most closely guarded secret in the history of American commerce.
不是。我是說，可口可樂的配方大概是美國商業史上最嚴格保守的機密。

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Phil says every couple of years somebody claims to have an old document,
菲爾說，每隔幾年就會有人宣稱自己握有某份舊文件，

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believing it's the recipe for the original Coke, only it's not.
聲稱內容是可口可樂的原始配方，但實際上都不是真的。

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He says what they are, are early attempts from the 1900s when others tried to replicate the recipe.
他說這些配方都是二十世紀初期以來，別人想要仿製可口可樂的配方而提出的結果。

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In other words, they are cola recipes, but they are not the real thing.
換句話說，這些的確是調製可樂的配方，但不是可口可樂的正版配方。

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Course, I figured Phil wouldn't tell me even if it was the real recipe.
當然，就算那份配方是真的，我猜菲爾也不會告訴我。

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My real shock came when I talked to marketing professor Doug Bowman,
真正讓我吃驚的是行銷學教授道格‧鮑曼說的話。

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who said it may or may not be the real recipe, but it doesn't really matter at all.
他說那份配方的真實與否根本不是重點所在。

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I don't think we'll ever know if it's really the recipe. And I don't think Coke really cares.
我認為我們永遠無法知道那份配方是不是真的，但我認為可口可樂其實也不在乎。

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Coke is selling a lifestyle brand. It...they're selling refreshment. They're selling happiness.
可口可樂販賣的是一個生活型態的品牌。他們販賣的是心曠神怡的感受，是幸福快樂的感覺。

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In other words, Coca-Cola is way more than just a list of ingredients on an old piece of paper.
換句話說，可口可樂遠遠不僅是一張老舊紙張上的一串成分。

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It is part of our lives. It is a brand, and it happens to be the most widely known brand, the biggest brand, in all the world. Anna?
可口可樂是我們生活的一部分，是一個品牌，而且剛好是最廣為人知的品牌，是全世界最大的品牌。安娜？