It is an undeniable fact that breakfast is the most important meal of the day. And for a hotel company, it's also the most significant meal. 不可否認的，早餐是一天之中最重要的一餐。而對飯店業者來說，早餐也同樣是事關重大的一餐。
I loathe the hotel breakfast buffet, and I don't care who knows -- congealed eggs and the relentless getting up and sitting down. 我痛恨酒店的自助式早餐，而且我才不管誰會知道——凝固成形的蛋，還要不停起身、坐下。
Hotel groups recognized the problem with breakfast. 飯店集團體認到這個關於早餐的問題。
It's the one research shows we really care about, a key decider if we'll come back. 有一項研究指出我們真正在乎的一件事就是早餐，也是我們決定是否會再次光顧的關鍵。
We need to change our approach and our philosophy of how we provide the most important meal of the day to the guests. 要如何為顧客提供一天中最重要一餐，我們必須改變作法及思維。
Now, after two years of research, Hilton are [is] relaunching breakfast along with a planned revamp of the Hilton New York. 如今，歷經兩年的研究後，希爾頓重新推出早餐服務，同時計畫重新整修紐約希爾頓酒店。
Guests are like, you don't need to tell us how to eat. We know how to eat. Just give us fresh, healthy food and we'll figure out what we want. 客人會說你不必告訴我們該怎麼吃，我們知道該怎麼吃。只要給我們新鮮、健康的食物，我們會想清楚自己想要什麼。
We all don't like the scrambled eggs sitting in the dish. 我們都不喜歡炒蛋放在盤子裡。
You tried to get rid of the smoked... of the scrambled eggs, right? (I tried.) 你曾試著要取消煙燻……炒蛋，對吧？(我試過了。)
What happened when you tried to do that? 你要這麼做的時候發生了什麼事？
Ah, yeah, guests were not very happy with me. 客人對我不是很高興。
Overall, Hilton has taken it back to basics -- less variety, better quality. 總體而言，希爾頓將一切回歸基本面，種類變少，品質提高。
I then said to the hotels, step it up, provide something that's locally relevant. If you're in New York, you want salmon and a schmear. 然後我對飯店說，把品質提高，供應一些和本地相關的食材。如果你人在紐約，你就會想吃鮭魚和奶油起司醬貝果。
Hyatt went further. 凱悅酒店則是更進一步。
They handed almost total control to the hotel chefs and insisted on seasonal local produce and sustainable farming. 他們幾乎將掌控權全都交到酒店廚師手中，並堅持提供當令的本地農產品和永續耕種的農作物。
We've asked our chefs [to] talk to their local farmers and ranchers and find out what it is that they can source locally. 我們要求廚師和本地農夫和牧場經營者談談，找出有哪些東西可以從當地取材。
At the Wall Street Andaz, a luxury Hyatt brand, they've even opened up their own farmer's market. 在凱悅酒店集團的奢華品牌華爾街安達仕酒店中，他們甚至開設自家的農民市集。
Each chef at the Hyatts here in New York come here on Wednesdays and Thursdays and buy their produce from here. 紐約凱悅酒店的廚師每週三和週四都會來這裡，從這裡採買他們的農產品。
We expected costs to go up. Ironically enough, we've seen costs are going down. 我們本來預期成本將會增加，但夠諷刺的是，我們卻看到成本在下降。
This revolution of breakfast isn't confined to the upmarket luxury sector. Mid-scale hotels, too, are also changing the morning meal. 這項早餐革命不止侷限在高端的奢華酒店。中階酒店也正在改變他們的早餐。
We're actually talking about not the CEO in the corner office. We're talking about the vast majority of business travelers who stay in a mid-scale hotel. 我們指的並非擁有邊間辦公室的執行長；我們考慮的是那些住中階酒店廣大眾多的商務旅客。
A free breakfast is essential to budget travelers. Three quarters of hotels offer it. 免費早餐對於預算有限的旅行者而言很重要。有四分之三的飯店會提供免費早餐。
And while the offerings remain perhaps simple, Choice [has] dramatically expanded the menu. 雖然供應的餐食可能還是簡單，但首選酒店已經大幅增加了菜單的菜色。
They wanted more hot items. Americans love their eggs and meat for breakfast. They also wanted some healthy items. 他們想要更多熱食。美國人早餐喜歡吃蛋和肉。他們也要要一些健康食物。
If you haven't time for a waffle and still want to eat, there's something for the business traveler on the go. 如果你沒時間吃鬆餅，卻還是想吃的話，有一些替忙碌奔波的商務旅客準備的東西。
We made a little to-go bag for them. It's got a breakfast bar, a piece of fruit, a bottle of water and a napkin, so they can eat it and go. 我們幫他們做了一個小的外帶包，裡頭有一份早餐捲、一份水果、一瓶水和紙巾，好讓他們能在路上吃。
Whether all this change is enough to make me love the breakfast buffet, I'm still to be convinced. 不論所有這些改變是否足以讓我愛上自助式早餐，我仍有待被說服。
Either way, hotels are officially on notice: there's a revolution at breakfast. 無論哪種方式，飯店都認真注意到了：一場早餐革命正在進行。