WEBVTT

1
00:00:00.315 --> 00:00:07.651
A business lunch in this city can do serious damage to your diet and your wallet. 
這個城市的一頓商業午餐可能會對你的節食計畫和荷包造成嚴重傷害。

2
00:00:07.695 --> 00:00:19.610
After all, New York is the home of the power lunch. The very name says it all: powerful people, major decisions, big expenses. 
畢竟紐約是權力午餐的發源地，這個名稱本身就說明了一切：權貴人士、重大決策、大筆開支。

3
00:00:19.925 --> 00:00:28.287
Yet, as the economy cratered and the landscape quickly changed, companies cut back on corporate cards. 
然而，由於經濟走跌暴落、局勢瞬息萬變，公司也刪減了企業卡的額度。

4
00:00:29.813 --> 00:00:37.747
But according to the restaurant ratings guru Tim Zagat, lunch didn't languish for long. 
不過，根據餐廳評比權威提姆．札格特表示，午餐並沒有委靡太久。

5
00:00:39.214 --> 00:00:43.183
I could give you 30 or 40 restaurants in New York off the top of my head 
我不用動腦筋想就可以列給你三、四十家紐約的餐廳，

6
00:00:43.762 --> 00:00:48.858
where you will find a full house and nobody is eating less than a hundred dollars for lunch. 
你會發現裡面坐滿了人，而且沒有人吃低於一百美元的午餐。

7
00:00:49.647 --> 00:00:55.312
At the top of the tree, the Four Seasons Restaurant, a true year-rounder. 
位在頂尖的是四季飯店，當真一年到頭川流不息。

8
00:00:56.420 --> 00:01:01.435
A hundred dollars for lunch is no big deal if you're trying to make a million-dollar deal. 
如果你想敲定一百萬美元的生意，一百美元的午餐根本不算什麼。

9
00:01:02.052 --> 00:01:10.580
If you go to the Four Seasons, you're likely to be making a billion-dollar deal. Lunch there is like going through a bunch of front pages of Time magazine. 
如果你上四季飯店，很可能是要談一筆十億美元的生意。去那裡吃午餐就好像翻閱好幾頁的《時代》雜誌頭版新聞。

10
00:01:10.874 --> 00:01:14.971
If you're going to the Four Seasons, you're not worried about the bill. 
如果要去四季飯店，就別顧慮帳單。

11
00:01:15.065 --> 00:01:17.648
If you have to think about the cost, you shouldn't be there. 
如果你會考慮花費，就不該去那裡。

12
00:01:18.911 --> 00:01:23.041
I probably shouldn't be here, but I am anyway. 
我可能不該到這裡，不過我還是來了。

13
00:01:23.398 --> 00:01:29.365
"Power lunch" was basically coined at the Four Seasons restaurant in the 1980s and ever since then we never stopped. 
「權力午餐」一詞基本上是一九八零年代在四季飯店打造出來的，從那時起我們就一直延續。

14
00:01:29.439 --> 00:01:32.765
When you take somebody out, you're entertaining them. 
你帶某人出門出外用餐，是在取悅他們。

15
00:01:32.956 --> 00:01:38.886
This is about breaking bread. It's about, you know, enjoying life. It's not just spending money. 
這關乎款待，還有享受人生，不只是花錢的問題而已。

16
00:01:41.826 --> 00:01:50.676
Affordable fixed-price menus aim squarely at the businessperson and are now popping up across New York. 
針對商務人士設計、經濟實惠的固定價格菜單，現在正在紐約各地竄起。

17
00:01:51.372 --> 00:01:58.361
You know it's a trend when Michelin-star restaurants like Jean-Georges are leading the way. 
有尚喬治這樣的米其林星級餐廳引領其道，你就知道這是個潮流了。

18
00:01:58.647 --> 00:02:10.245
You have a $38 menu, so you have two courses off of a menu that would be considerably more at dinner. What it allows you to do is enjoy that luxury in a way that doesn't break the bank. 
菜單上的價格是三十八美元，菜單有兩道主菜，比起晚餐的菜單豐富許多。這樣能讓你享受奢侈又不會破產。

19
00:02:10.344 --> 00:02:12.936
And the business lunch is still thriving, would you say?
商業午餐仍然持續蓬勃發展，您同意嗎？

20
00:02:13.024 --> 00:02:15.609
Absolutely, if not more so than it ever has been. 
當然，甚至可說是前所未有地盛行。

21
00:02:16.368 --> 00:02:25.533
According to American Express, individuals are spending less, while corporate spending is the driver of growth. 
根據美國運通公司表示，個人的花費減少，而企業的支出才是成長的驅力。

22
00:02:28.573 --> 00:02:34.562
This used to be the meat market of New York, and now it's the meet market of New York. 
這裡本來是紐約的肉品市場，現在則是紐約的會面市集了。

23
00:02:37.086 --> 00:02:44.963
The Midtown restaurants are going for the established crowd, but Downtown restaurants aim for the titans in T-shirts. 
中城區餐廳是為功成名就之輩開設，下城區餐廳的目標則是穿T恤的鉅子。

24
00:02:45.321 --> 00:02:54.718
The Standard Grill, where mains run from around $15. Your client's impressed you could get a table, your boss even more so. 
標準烤架餐廳的主菜價格在十五美元上下。如果你訂得到位子會讓客戶另眼相看，你的老闆更不用說。

25
00:02:55.358 --> 00:03:02.977
We definitely have a younger clientele here. We're very sexy and very fashionista and very cutting-edge. 
我們這裡的顧客群肯定比較年輕，這裡很性感、很時尚、很前衛。

26
00:03:03.352 --> 00:03:07.536
Some of your biggest deals are made in jeans and a T-shirt. 
某些最大筆的生意是穿著牛仔褲、T恤談定的。

27
00:03:08.442 --> 00:03:13.455
Be it suit or sandals, the power lunch as an institution remains, 
不論是穿西裝還是涼鞋，權力午餐這個機制仍然不變，

28
00:03:13.630 --> 00:03:22.860
and that's because it's not about eating a meal. It's about making the right impression on the right person, regardless of the cost.
因為這關係的不是吃一頓飯，而是給適當的人適當的印象，不論要花多少錢。

29
00:03:23.290 --> 00:03:28.672
If you're meeting somebody who is the next big deal, forget about the price.
如果你要見的是未來做大生意的重要人物，就別管價錢了。