It is a fairly simple recipe -- two parts chocolate biscuit, one part cream filling -- 這是一個相當簡單的配方——兩片巧克力餅乾，一層奶油內餡——
but who would have thought that the Oreo would become the world's top-selling cookie, 可是誰想得到奧利歐竟然會成為全世界銷售第一的餅乾，
providing a century of crunchy goodness to dessert lovers everywhere? 一個世紀以來為全球各地的甜點愛好者提供了酥脆的美味？
Felicia Taylor has more on Oreo's 100th birthday. 費莉希雅‧泰勒為奧利歐的一百歲生日帶來以下報導。
There's so much fluffy cream in between. 中間夾著好多軟綿綿的奶油。
Aren't Oreo kids lucky? Aren't Oreo mothers great? 奧利歐孩子是不是很幸福？奧利歐媽咪是不是很了不起？
It's been an important part of childhood for generations, the venerable Oreo cookie, 歷史悠久的奧利歐餅乾好幾個世代以來都是童年的重要元素，
a product with such culture longevity that to this day people still talk about their favorite way to eat it. 這個產品在文化上如此歷久不衰，至今大家仍會談論自己最喜歡的吃法。
Tilt your head at a 45-degree angle to make sure you lick all the cream off. 把頭傾斜在四十五度角，確保能夠把所有的奶油舔乾淨。
And I take the cream and I lick it down the middle. And notice there is now a streak that runs through it. 我會拿奶油那一片，從中央舔下去。看，現在出現了一道條紋穿過奶油。
The Oreo is one of the world's most popular brands with one and a half billion dollars in global annual revenue. 奧利歐是世界上最熱門的品牌之一，每年全球營收為十五億美元。
It's now sold in over 100 countries. And it all began here in New York City at what is now the Chelsea Market. 現在，奧利歐銷售於超過一百個國家，而這一切都始於紐約市，就在當今的雀爾喜市場這裡。
A hundred years ago on this very spot, the first Oreo cookie was made. 一百年前，最早的奧利歐餅乾就誕生於這個地點。
This, of course, was the original Nabisco bakery, the parent company responsible for those classic chocolate wafers joined together by a vanilla cream filling. 當然，這就是原本的納比斯科烘焙坊，也就是生產這種內夾香草奶油內餡的經典巧克力餅乾的母公司。
When Oreos began being sold 100 years ago, they were sold in tins like this in bulk. 奧利歐在一百年前開始銷售的時候，原本是包裝在這樣的錫罐裡散裝販售。
And the very first Oreo cookie sales were recorded in Hoboken, New Jersey on March 6, 1912. 根據記錄，奧利歐餅乾的第一筆銷售是在一九一二年三月六日，地點在紐澤西州霍博肯市。
It's not just Oreos that have stood the test of time. Corn Flakes had been around since 1896. Campbell's Soup was founded 1877. 不只奧利歐禁得起時間考驗，玉米片也是自從一八九六年以來就已經存在。金寶湯罐創立於一八七七年。
And Jell-O? This one's over 110 years old. 吉露果凍呢？這種產品的歷史更是超過了一百一十年。
Marketing experts say it takes skill for a brand to last through good times and bad. 行銷專家表示，一個品牌能夠歷經順境與逆境而持久不衰，是需要有技巧的。
They've been able to balance consistency and change. 他們能夠在一致性與變化之間取得平衡。
It's original. It's authentic. But they've kept it fresh. They've kept pace with the change in times. 這樣的產品保有原本面貌，傳承經典，但也帶有新鮮的特色，跟得上時代變遷的腳步。
Indeed, social media is now an important part of Nabisco's marketing mix. 的確，現在社群媒體在納比斯科的行銷組合當中已經成了很重要的一部分。
Oreo has its own Facebook page with more than 25 million followers. 奧利歐擁有自家的臉書網頁，擁護者超過兩千五百萬人。
Kraft, the owner of the Oreo brand, works hard to keep the product fresh at its research kitchens in New Jersey. 卡夫食品公司是奧利歐品牌的東家，該公司在其紐澤西的研發廚房裡努力保持這個產品的新鮮感。
What you'll see here is a variety of different flavors. Ideas, some of them we've heard from our consumers over the years. 你在這裡可以看到各式各樣的不同口味。有些點子是我們多年來聽到顧客提出來的。
Rainbow sherbet. 彩虹雪酪。
Rainbow sherbet, you have toasted coconut, lemon, orange, tangerine. 彩虹雪酪，還有椰香、檸檬、柳橙、橘子。
Kraft also takes care to cater to each new global market. 卡夫食品也特意迎合全球每個新市場的需求。
It's a smaller pack size to fit the size of the smaller stores in China. 這種包裝比較小，適合中國比較小的商店空間。
But across the world, one thing stays the same -- the classic way to eat an Oreo. 但在世界各地，有一點是固定不變的，也就是奧利歐的經典吃法。
Twist open the cookie. 轉一轉。
You might want to lick out a little bit of the cream. 你可能會想要舔一舔奶油。
And then if you're a milk fan, you can dunk it right in the milk. 然後如果你喜歡牛奶，可以直接泡一泡牛奶。
No matter how you make it or how you eat it, one thing is clear: 這種餅乾不論怎麼做還是怎麼吃，有一點是清楚的：
To last 100 years, you must be one smart cookie. 能夠持續一百年之久，這個餅乾的經營者一定是個聰明的傢伙。