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It's now been three weeks since Google launched its new social networking site, Google+. 

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The company won't say how many people have signed up, 

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but Paul Allen, the co-founder of Ancestry.com, shows us, gives us a rough idea of what the growth rate has been.

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This shows you back in June there was absolutely nothing. G+ was unknown. 

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By the time we move on, it is officially announced and it is really making a lot of buzz. 

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It comes off slightly a bit with the tech reviews. This is, by the way, the number of searches that there are on Google for G+.

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Carry on, and it goes back up again. And that's the way Google continues... the new G+ continues.

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What it shows us -- they estimate, judging by the number of searches, that there are roughly 10 million users of this at the moment.

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So, what are the key features of Google+ that everybody is looking towards?

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It really comes down to these major features.

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First of all, you can have circles. Never mind lists and groups, you drag people into your ski, your San Diego, your family. 

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You can basically get people to be where you want. It has video phone calls, video conferencing, video chat. 

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Facebook has immediately countered with something of... something similar, with Skype.

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And, of course, it allows you to send group texts through your circle.

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So these are the three things that really make it very different. And it's these things that perhaps have given the 10 million users the interest that they've come along with.

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Eric Schmidt admits Google should have gotten into this a lot sooner, as he told us.

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The revolution that is mobile has just begun. In all of these countries, especially in Asia, mobile penetration is very, very high and, in fact, growing even faster. 

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And the new generation of phones is so much more capable.

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So we're going from a situation where the average citizen didn't have that much power to a point where they can know everything and they can organize very quickly. 

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And that may bring down a government, as in the case of the Arab spring, but it may also just challenge vested interests and so forth in a democracy.

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So does that mean the PC is dead?

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Well, the PC will be used for things where you need to do a lot of typing, because it's hard to type on that glass screen. 

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But for everything else, you're going to be using a mobile device, a tablet or a mobile phone or some kind of mobile small thing that you'll carry around.

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They're inherently better. They're more personal. They... with your permission, they know who you are, they can make suggestions to you, that kind of thing.

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Do you see Facebook as a major challenger to Google?

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Fundamentally, what Facebook has done is built a way for you to figure out who people are. 

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That system is missing in the Internet as a whole. Google should have worked on this earlier.

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We now have a product called Google+, which has been in development for more than a year and a half, which is a partial answer to that.

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But I think that's the area where I would have put more resources.