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Now, to a university that's turning out some of the world's top hamburger experts.
現在，這間大學培育出一些世界頂尖的漢堡專家。

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You might not have heard of the Ohio [Illinois] campus, but you'll recognize its logo in a flash.
你可能沒聽過伊利諾州校區，但是你馬上就能認出它的商標。

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CNNMoney reporter Poppy Harlow gives us an exclusive look
《CNN 錢線》記者琶比．哈洛帶我們一探究竟，

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at the crash course which has been producing Big Mac management professionals for more than half a century.
看看這個超過半世紀以來，培育出許多大麥克管理專業人才的速成班。

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Well, from Shanghai to Brazil to Chicago, more than a quarter million people have graduated from McDonald's Hamburger University.
從上海、巴西到芝加哥，超過二十五萬人已從麥當勞漢堡大學畢業。

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It is McDonald's training ground for their high-potential employees, and they graduate with a degree in hamburgerology, as you can see.
這是給高潛力員工的訓練基地，他們有漢堡學的畢業學位，就像你看到的。

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We took a visit for ourselves.
我們親自走訪一趟。

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McDonald's serves 60 million people a day, but here at Hamburger U, students don't learn how to flip burgers.
麥當勞一天服務六千萬名顧客，但是在漢堡大學這裡，學生並不學習如何製作漢堡。

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The food is actually fake.
這兒的食物事實上都是假的。

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These students are learning the management skills to make a restaurant hum in a five-day course,
在五天的課程中，這裡的學生正在學習如何讓餐廳門庭若市的管理技巧，

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grooming them to be owners.
並培育他們成為業主。

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In the first simulation, long lines, frustrated customers and flustered managers,
在第一場模擬實境中，長長的隊伍、失望的顧客和慌慌張張的經理，

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then the orders get more complicated, designed to test the limits of the operation.
接著點餐將變得更加複雜，目的是要測試點餐櫃台運作的極限。

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How do you think this is impacting your customers? 
你想這會如何影響你的顧客？

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Everybody is getting upset. All you see is the manager running back and forth and not really helping.
每個人都相當不高興。你所看到的是經理來來回回地跑，但卻根本幫不上忙。

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It's more chaotic than anything else.
這比其他任何事都還要混亂。

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So, back to class.
回到教室。

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All right, my teams. Should we talk about what just happened?
好，我的團隊。我們可以談談剛剛發生了什麼事嗎？

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They were friendly. I just wasn't getting my food very quickly.
他們人很好。我只是無法馬上拿到我點的餐。

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It was just really busy. It kept holding, so she kept sending everybody on break.
實在是相當忙碌。一直卡住，所以她讓每個人都一直在等。

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So they try again, this time, applying the lessons of the classroom to cut the chaos in the kitchen.
所以他們再試一次，這次他們將應用課堂所學，阻止廚房的混亂。

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Okay, here we go.
好了，我們走吧。

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Hi, would you like to try an iced mocha today?
你好，請問你今天想試試冰摩卡嗎？

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I would like cinnamon melts; a bacon, egg and cheese bagel; a sausage egg McMuffin, and a hash brown.
我想要肉桂麵包卷、培根蛋起司培果、豬肉滿福堡加蛋、一份薯餅。

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I'm just really in a rush.
我在趕時間。

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Pretty fast so far. Let's see if they get the order right.
到目前為止都相當快速。來看看他們有沒有正確點餐。

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We have a bacon, egg and cheese bagel; we have a cinnamon melt and we have one hashbrown.
一個培根蛋起司培果、一份肉桂麵包卷和一份薯餅。

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And what about the sausage McMuffin?
豬肉滿福堡加蛋呢？

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Sausage egg muffin?
豬肉滿福堡加蛋？

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C'mon, guys. They said it was in a rush. Let's go.
快點。他們說這在趕時間。走吧。

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And I got it for you.
我已經幫你拿來了。

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That was a minute and 30 seconds.
總共花了一分三十秒。

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And Hamburger University isn't a new thing.
漢堡大學並非新鮮事。

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It was founded all the way back in 1961 in the basement of an Ohio [Illinois] McDonald's with just 14 people,
它於一九六一年在伊利諾州的一間麥當勞地下室創立，剛開始只有十四個人。

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as I said, about a quarter of a million have graduated since then.
如同我先前說的，從那時候開始，大約有二十五萬人從這畢業。

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And this is no joke, McDonald's says Hamburger University is the key to its success over the years.
這並不是笑話，麥當勞表示漢堡大學多年以來都是成功的關鍵。

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Major companies like Target and Wal-Mart have sent their executives in to see just how McDonald's trains its employees
許多大公司如塔吉特、沃爾瑪都曾派主管人員來這看看麥當勞是如何訓練員工，

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and some colleges even give credit to students who attend Hamburger U.
而且一些大學甚至給漢堡大學的修課學生學分。

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What this shows us is there's a lot more behind those golden arches than we knew before.
這告訴了我們在麥當勞的金色拱門之後還有許多我們以前從不知道的事。
