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Now, to a university that's turning out some of the world's top hamburger experts.

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You might not have heard of the Ohio [Illinois] campus, but you'll recognize its logo in a flash.

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CNNMoney reporter Poppy Harlow gives us an exclusive look

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at the crash course which has been producing Big Mac management professionals for more than half a century.

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Well, from Shanghai to Brazil to Chicago, more than a quarter million people have graduated from McDonald's Hamburger University.

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It is McDonald's training ground for their high-potential employees, and they graduate with a degree in hamburgerology, as you can see.

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We took a visit for ourselves.

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McDonald's serves 60 million people a day, but here at Hamburger U, students don't learn how to flip burgers.

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The food is actually fake.

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These students are learning the management skills to make a restaurant hum in a five-day course,

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grooming them to be owners.

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In the first simulation, long lines, frustrated customers and flustered managers,

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then the orders get more complicated, designed to test the limits of the operation.

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How do you think this is impacting your customers? 

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Everybody is getting upset. All you see is the manager running back and forth and not really helping.

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It's more chaotic than anything else.

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So, back to class.

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All right, my teams. Should we talk about what just happened?

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They were friendly. I just wasn't getting my food very quickly.

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It was just really busy. It kept holding, so she kept sending everybody on break.

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So they try again, this time, applying the lessons of the classroom to cut the chaos in the kitchen.

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Okay, here we go.

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Hi, would you like to try an iced mocha today?

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I would like cinnamon melts; a bacon, egg and cheese bagel; a sausage egg McMuffin, and a hash brown.

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I'm just really in a rush.

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Pretty fast so far. Let's see if they get the order right.

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We have a bacon, egg and cheese bagel; we have a cinnamon melt and we have one hashbrown.

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And what about the sausage McMuffin?

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Sausage egg muffin?

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C'mon, guys. They said it was in a rush. Let's go.

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And I got it for you.

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That was a minute and 30 seconds.

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And Hamburger University isn't a new thing.

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It was founded all the way back in 1961 in the basement of an Ohio [Illinois] McDonald's with just 14 people,

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as I said, about a quarter of a million have graduated since then.

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And this is no joke, McDonald's says Hamburger University is the key to its success over the years.

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Major companies like Target and Wal-Mart have sent their executives in to see just how McDonald's trains its employees

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and some colleges even give credit to students who attend Hamburger U.

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What this shows us is there's a lot more behind those golden arches than we knew before.
