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As if the world can't get enough of Facebook, it looks like investors love the company, too. 
彷彿全世界對臉書還不膩似的，看來投資人也很愛這家公司。

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Now Facebook is raising the target price range for its shares ahead of the big IPO. 
臉書要在其盛大的首次公開募股前提高它的目標股價。

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And as we wait for Facebook's big debut, Dan Simon took a look back at the social networks that didn't make it.
在我們等待臉書盛大上市之前，丹．賽門回顧了幾個沒做起來的社群網站。

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It may be the biggest, but Facebook wasn't the first social network. 
臉書也許是規模最大的，但它並非第一個社群網站。

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To understand its rise, you also have to look at the missed opportunities, the blunders from the competition.
要瞭解臉書的崛起，你也必須看看一些在競爭中痛失的良機及重大失策。

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Facebook from the very beginning has focused like a laser on the quality of their product, the quality of the user experience.
臉書從一開始就像雷射一樣非常專注在產品的品質上，也就是使用者經驗的品質。

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Something that wasn't done by rival sites like MySpace and Friendster, according to industry insiders like Greg Gretsch.
根據業內專家葛雷格．葛雷許的說法，像MySpace和Friendster這一類對手網站就沒做到這點。

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Friendster's problem was performance. When their usage spiked, they had...
Friendster的問題在於產品的效能。當他們的使用量暴增時，他們有……

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their page load times went from almost instantaneous to taking 30, 40 seconds. Users wouldn't put up with that.
他們的頁面載入時間從幾乎是立即下載變成需要三、四十秒。使用者才不會忍受這種情形。

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The fall of MySpace was even more pronounced. 
MySpace的殞落則更為昭彰。

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Rupert Murdoch bought the site in 2005 for $580 million. Last year, it sold for $35 million.
梅鐸在二○○五年斥資五億八千萬美元買下該網站，去年以三千五百萬美元售出。

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Those two companies both thought of themselves more as sort of fashion 
那兩家公司都認為自己比較時髦，

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and truly social businesses whereas Facebook, through Zuckerberg, thought of itself as a company using technology to make the world more social. 
而且是道地的社群事業，而臉書在佐克柏的經營下，則認為自己是一家利用科技活絡世界社交的公司。

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He didn't think of it, and he still doesn't think of it to this day as a quote, unquote "social network."
他以前不認為，而且一直到今天都不認為臉書是所謂的「社群網站」。

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As the competition floundered, Zuckerberg assembled a world-class team of engineers, focusing entirely on the product, constantly rolling out new features.
隨著競爭趨於白熱化，佐克柏集合了一支世界級的工程師團隊，全心全意地專注在產品上，並持續推出新功能。

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We're making it possible to build a completely new class of apps.
我們正在實現打造全新類型的應用程式。

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And allowing other innovative companies to build on top of its platform.
並且讓其他具有創新精神的公司建構在臉書的平台上。

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Facebook enabled the rise of Zynga, which made video games social. Zynga mushroomed into a $5 billion company.
臉書促成了Zynga的崛起，該公司賦予電子遊戲社交功能。Zynga迅速成長為一家市值五十億美元的公司。

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More than a dozen developers have worked with us to build social music apps.
已有十多家開發商與我們合作建造社群音樂應用程式。

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The Facebook tentacles are long. Virtually every company and every new digital service considers its Facebook strategy.
臉書的觸角相當長。幾乎每一家公司和每一種新的數位服務都在設想自己公司的臉書策略。

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It has a capacity to bring sort of this social interaction that we have with our friends throughout everything that we do in life. And the potential of that is vast.
臉書有能力將我們和朋友之間的這種社交互動，經由我們的一舉一動帶進生活中。而這種做法具有相當大的潛力。

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But challenges lurk ahead. Facebook has lagged in mobile, part of the reason it shelled out a billion dollars for Instagram. 
但前路暗藏著挑戰。臉書在行動市場方面落後，部分原因是臉書斥資十億美元收購了Instagram公司。

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It also needs to keep growing its advertising and its user base while having to continually fend off competitors.
臉書也必須持續促進廣告及用戶數成長，同時必須繼續抵禦競爭對手。

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What Mark Zuckerberg worries about is not the Googles of the world. What he worries about is the upstart, the three guys in a garage that figure out the new social network.
佐克柏擔心的不是全球各地像谷歌的網站，他擔心的是暴紅的公司，三個傢伙在車庫裡就搞出來的新社群網站。

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With seemingly unlimited money and talent, Facebook appears to have few obstacles. 
挾著看似雄厚的財力和資質，臉書似乎碰到的障礙並不多。

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But in the world of technology it's dangerous to think that way. Just ask the folks at BlackBerry and Yahoo!
但是在科技的世界裡，有這種想法是危險的。問問那些在黑莓和雅虎的人就知道了！