There are those people who want something a little more modest, clean, safe and comfortable.
And for those, there is, of course, Tune Hotels in Malaysia.
There, you pay for the bed, and everything else is extra.
Tune Hotels have a pay-as-you-go system, which means you can book a room for very little.
But if you fancy upgrading your stay, it comes at a price.
I was given a tour of the Kuala Lumpur hotel by the chief exec, and, of course, we stopped off in one of the rooms.
In any hotel at any price point, the single most important thing is not the fancy amenities in the bathroom; it's this.
And that is a very, very good bed.
Thank you very much.
I've got to pay extra for that, though, haven't I?
Yes, you do. And the reason behind that is very simple.
Aw, come on. We are in a tropical country. Everybody's gonna have to buy that.
We're all about making sure that we ask our guest[s] to help us to actually reduce our costs and help them at the end of the day.
The more we can actually save money or ask them to help us save money, [the more] we give it back to them in terms of the great rates which we provide.
Mark Lankester explained what for him constitutes value for money.
Whether it's a three-star hotel room or five-star hotel room, it's about value for money --
what you get within it and when can you [can] actually get it.
We actually always go back to our guests. Let me give you an example.
When we first started, we didn't actually have TVs in the room[s],
because our guests were saying, "It's not important. I'm not spending time within the room.
I'm out at business meetings. I'm seeing whatever Kuala Lumpur has to provide for me."
But then those guests were slowly coming back and they were saying,
"Well, I'll tell you what, I love the model. I like this 'pay as you use it.' If I don't need it, I'd take it.
But if you'd put it there, charge us when we use it."
So, when I hear it from people who are making sure I can be in business, that's an important... you gotta listen to your guest[s].
So, we've now added television[s] into all of our rooms, and our guests will take them when they require them.
Good to see you, Mark. Thank you.
Thank you, Richard.
KL offers far more than places where you can almost choose your price.
The Majestic Hotel is one of the most luxurious places to stay in the Malaysian capital.
And over afternoon tea, I chatted value-for-money with the general manager.
I mean, I don't care whether you're a millionaire or whatever;
everybody wants to get what they pay for in their value for money. Would you agree?
That is... I absolutely agree. So, that's why, to us, we are not selling hospitality.
To us, we are selling an art.
This art is our passion, and I hope that everyone in my team is able to deliver that art toward every single guest.
Because... that's interesting,
because your value-for-money product isn't really just the room and the hot shower, is it?
No, it's a lot more than that.
It's history. It's our historical building, and all the Malaysian culture that comes with it.
Simplicity and pared-down style on one hand, sumptuous elegance on the other --
both in their own way offering value for money.
Which of the two works better for you
will, of course, depend on your values and the nature of the travel you've chosen to take.