WEBVTT

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Electronic readers have seen a big jump in sales this year.
電子書今年在銷售數字上爆升。

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They've been around for a while now, but there's been a sudden boost.
它們在市場上已有一段時間，但是直到最近才大放異彩。

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Megan Hughes reads between the lines.
梅根‧休斯一窺其中端倪。

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When you hit the beach this summer, what kind of book will you bring:
當你今年夏天造訪海灘時，你會帶哪種書呢？

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old-fashioned paper back or high-tech e-reader?
過時的平裝書或是高科技的電子書？

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While some say they prefer not to hop on the e-train...
雖然有些人表示他們不想跳上高科技的列車……

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There's something I like about holding a book in my hands looking at the cover and turning the pages.
我喜歡手中拿著書本的感覺，看著封面接著翻頁。

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...others have grown to love the edge the devices have to offer.
……其他人卻逐漸愛上這些電子裝置所提供的優點。

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Not needing to ship around dead tree bark.
不必再砍伐樹木。

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Or the fact that you can buy new books without hitting a bookstore.
或者事實是你可以不進書店便買到新書。

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Or you can load it from the airplane or the airport or while you're on a cruise ship.
你可以在飛機上或是機場，甚至是在搭乘遊艇時下載書籍。 

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And now with lower prices, more people can get on board before getting away.
現在，更多人可以在轉身離開之前以更低的價格趕搭這股熱潮。

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Sony, Barnes and Noble and Amazon have shaved the price off their e-readers to under 200 bucks.
索尼、邦諾和亞馬遜已將電子書的價格砍到低於兩百美元。

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Barnes and Noble execs say part of the reason for the price cut was a big summer reading push,
邦諾的高層主管表示降價的部份原因是趕搭夏日的讀書熱潮，

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but another reason could be a pricier and higher-tech competitor with the introduction of the iPad.
但另外一個原因可能是因為甫上市的iPad已成為價格稍高的高科技競爭者。

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You just touch the corner and it'll flip to the next page.
你只要輕輕按一下角落，它就會翻到下一頁。

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iPads boast color touch screens and have a lot more uses but carry a starting price tag of 500 bucks.
iPad有彩色的觸控式螢幕和許多其他功能，但是它的起始價格卻只需五百美元。

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Compare that to a $15 paperback bestseller.
把那和十五美元的平裝暢銷書比較看看。

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Market analyst Michael Norris says that's why less than 10 percent of the population bought an e-book last year.
市場分析師麥克‧諾里斯表示這是為什麼去年只有低於百分之十的人買了電子書。

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There are still some bonuses to books at the beach.
在海灘上訂書還有一些紅利呢。