In the cultural haven of Chiang Mai, the temples, a religious reverence is what you'd expect. 在文化薈萃的清邁，你會預期看到廟宇、一種崇敬的宗教氛圍。
But, a closer look, what you see is downright startling -- 但走近一瞧，你所看到的卻是十足驚豔的畫面：
the edgy charm of a modern city; the coffee culture, the digital nomads, the art, the creative vibe. 一個充滿新潮魅力的現代化城市，咖啡文化、數位遊牧族、藝術和充滿創意的活力。
And somehow, much of it is expressed with a wink and a nod to the noble Lanna Kingdom, the historical roots of northern Thailand. 而不知怎麼地，這些東西大多表現出和泰國北部歷史根源的蘭納王朝有著心照不宣的關聯。
I think they've got a lot of amazing culture to kind of select inspiration from, and there's a lot of artwork produced with the kind of underlying Buddhist influences. 我認為他們有許多了不起的文化可以做為靈感的選擇來源，而且有很多藝術品的創作都帶著佛教的潛在影響。
Kate Jade Hawker, a curator and artist from Britain, came here a few years ago to connect artists worldwide with the unique, creative energy of this place. 來自英國的策展人兼藝術家凱特．傑德．霍克幾年前來到這裡，利用這個地方獨特的創作能量連結全世界的藝術家。
But, there's a practical side to all this creativity -- a movement in Chiang Mai to give this city a UNESCO Creative City designation. 但這些創意也有務實的一面，這個運動要讓清邁獲得聯合國教科文組織創意城市的稱號。
Premruedee Kullasu is one of its leaders and she explains the challenge. 普里穆魯迪．庫拉蘇是活動領導人之一，她要說明這項挑戰。
It will have a very modern application in the end. 最後會有十分現代化的應用。
Yes. Yes, in the term[s] of the marketing. 是的，就行銷而言的確是這樣。
Yeah, because if we['re] thinking only [to] preserve the traditional, but we cannot do [that] for the marketing, [it means] that the new generation will not [be] [interested] [in it]. 因為如果我們只想著保存傳統而不能加以行銷，這表示年輕的一代就不會有興趣。
Here we see your Aladdin chair being made. 這邊我們看到在製作你設計的阿拉丁椅。
Nopporn Kaewnew's Aladdin chair -- organic, free-flowing and crafted from wood waste. 諾朋．坤鈕的阿拉丁椅，有機設計、自由流動的線條，並且是由廢棄木材製成。
The head of Don Designs tells us getting his furniture pieces to a wider clientele would be much more difficult without the Creative Chiang Mai campaign. 設計公司 Don Designs 的負責人告訴我們，如果沒有創意清邁計畫，要把他設計的傢俱打入更廣大的顧客群會困難許多。
Chiang Mai [was] unseen before in the world, but now I think with social network can [promote] what we have in Chiang Mai easily. 清邁以前在這世上不被看重，但現在，我認為社群網站就能輕鬆推動我們在清邁的作品。
You know, you just click from the... on your computer and then you can see what we have in Chiang Mai. 只要從……在電腦上點幾下，就可以看見清邁有些什麼了。
Kamin Lertchaiprasert is already a world-renowned conceptual artist and the creator of 31st Century Museum, 卡明．勒切帕瑟特已經是世界知名的概念藝術家，他也是三十一世紀博物館的創始人，
a new concept in creative space that embodies his motto, "Spirit is art." 那座博物館也是一個創意空間的新概念，體現著他的座右銘︰「精神即藝術。」
He tells me he moved here from Bangkok more than 20 years ago, 他告訴我，他在二十多年前從曼谷搬到這裡，
and this city, the creative den of inspiration it has become, has made him the artist he is today. 如今這座城市已經成為創意的搖籃，造就了他現在為藝術家。
You talked about, just, there's spirituality here. Do you think that lends itself a lot to creativity? 你談到這裡具有靈性，你認為這對創意有很大的助益嗎？
Yeah, I think they have some influence -- the culture, the people here and... yeah. 是的，我認為是有些影響，這裡的文化、人們……是的。
You think it does influence the art? 你認為它的確對藝術有影響？
Yeah, somehow. Maybe you don't know clearly, but somehow I think it's part of it. You cannot separate [one] from another. 某方面來說是的，也許你並不清楚知道，但不論如何我認為這是它的一部份，你不能將兩者分開。
The essence of Chiang Mai's creative spirit is firmly grounded in the past, 清邁創意精神的精髓深植於它的過去，
but the modern take here, they tell us, is about a shared concept of sincerity and authenticity. 而這裡現代的做法，他們告訴我們，是共同擁有的一種真誠與真實思維。