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Starbucks will launch its latest venture, and the doors open tomorrow.

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It will allow the earthy aroma coffees of Brezza Blend and all these others -- the exotic coffees -- to waft through the streets of Seattle,

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where, of course, the company started and which is its headquarters and home.

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But, this [is] no ordinary Starbucks.

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Shane, still waiting for your coffee, capped with skim milk!

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With the iconic green logo nowhere in sight and whizzing and whirling tubes carrying beans to and fro,

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it's all part of chief exec Howard Schultz's ambitious plans.

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He wants to double the company's revenues in five years' time.

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The problem is, how do you double company's revenues when you've got a shop just about on every corner in every city in every part of the world?

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Poppy Harlow asked him.

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Is this the new Starbucks?

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This is not the new Starbucks, but I would say in our 43-year history, this is as historic [a] moment

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as there possibly could be in opening up this roastery and this majestic place that will take our customers on a magical carpet ride.

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You called this the Willy Wonka of coffee.

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I did. Let me tell you why.

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Nine and a half years ago, I wrote in a journal, "Let's create the Willy Wonka of coffee."

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And what I wanted to try and do was create this multisensory experience with theater, romance, drama,

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and have the coffee moving around and create a real roasting, manufacturing facility.

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And we've done it.

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You're gonna be able to come into this facility, and you can have multiple methods of how you want your coffee brewed.

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This is a great thing.

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So, this is a blend of coffee -- not a single varietal --

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of Java, Guatemala and Colombia, called Pantheon, only created for this particular store.

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Are you gonna make money on these? They're big and fancy, and expensive.

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Yeah. This is an expensive facility to build, but this is not a vanity play for the company or for me.

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This is a working roasting facility, and the coffee bar and the coffee facility will be profitable.

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Fair to say this is your answer to those who say, "I don't want Starbucks. They're on every single corner. I want my independent coffee shop."

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Well, I think the independents have done a very good job.

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It's not our answer to that, but it is the demonstration to the entire world that the quality and the integrity of Starbucks coffee,

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in my view and in the view of millions of people, is as good as any other coffee produced anywhere.

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The coffee here [is] about 40 to 50 percent more expensive.

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That's probably true.

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Do Americans want to learn about their coffee? Do they want to sit here and enjoy and take time?

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'cause don't a lot of them just want to grab it and run?

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I've talked for a year now about this seismic change

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of consumer behavior changing and going away from bricks-and-mortar traditional retailer shopping to e-commerce and mobile.

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In order to mitigate that, I think it's incumbent on the responsibility of the retailer to create these fantastic experiences [that are] gonna sweep them away.